Name of Business: Chagrin Valley Custom Furniture
Address: 7425 Edwards Landing, Chagrin Falls, Ohio 44023
Web address: chagrinvalleycustomfurniture.com
Owners: Shel Myeroff
Type of business: Custom Furniture Builder
Number of employees: 3
Years in business: 1
Tell us what your business does: Chagrin Valley makes custom furniture pieces to customer specifications. We specialize in Modern, reclaimed, distressed and unusual piece, in custom sizes for unique locations. We love to design, build and make customers happy.
Where did you get the idea for your business? I have been making furniture for friends, relatives and my own home for more than 11 years. After I sold my 32-year-old recruiting firm in 2013, I needed a new mountain to climb. I took my hobby and passion and turned it into a business. I combined both my business skills with entrepreneurial spirit to handcraft some of the finest custom wood furniture in the area
What makes your business unique? We are able to walk into a prospective customer’s house and see opportunities to enhance their homes and lifestyles with one-of-a kind pieces of furniture. We get to personally know our customers and help them select the perfect wood and materials needed to craft a truly unique furniture design; one that reflects their taste and style and makes a statement. I believe that every home should have at least one conversation piece, and that’s what we shoot for. We also provide a great buying experience from the first meeting to the final delivery. That experience is very hard to find in the custom furniture business.
How do you see current economic conditions affecting your business? When times are good everyone is buying and life is good. In economic downturns, people will spend money on updating their existing homes before buying or building new ones. However, they may be more frugal with their purchases, and we work with them on staying within their budget while providing the same value and service.
What is the biggest obstacle you have had to overcome thus far? Starting a new business is a big deal. There are lots of decisions to make, lots of details to sort out, and most of all, lots to learn.
What are your plans for near-future growth (hiring, building expansion, etc.)? Now that we are busy making custom furniture for our clients, we are learning new methods of design and how to use new materials every day. For example, we are starting to work with metal, glass, and fabrics. We want to be a complete furniture design center so that it’s a one-stop shop for our customers. In addition, offering more products and solutions will allow us to expand our customer base, and that means growth.